When most people start using Infusionsoft, they generally don’t use the Double Opt-In links, thinking the extra step will reduce their list size.
When they do start using them because they realize that quality communication is better than quantity communication, they don’t realize that you can create as many Double Opt-In Links as they need.
This comes in handy if you want to give different offers to different groups to reward their Double Opt-In.
For example, one of our clients has two separate lead capture forms, one on their website, and one on their Facebook fan page. The offer is slightly different to entice them to take that next step, so we use separate links for each one.
To get started, log into your Infusionsoft app, and hover over Setup in the top navigation, and choose Misc Settings. Choose Marketing Settings in the left nav, and click on the Links tab.
Once you’re there, click on the Create Opt-In button.
You can set up the plain text and HTML display for the link just like any other link you create, and you can customize the success page – even drop in your own custom HTML. Our retail client fills that page up with images linked back to their eCommerce store, so newly minted Double Opted-In contacts can start shopping right away!
Don’t forget to include Actions! Once you have set up the text and the confirmation page, just save your new link and you’ll see the familiar Actions tab at the top. This is a great place to apply a tag to the contact to show which method they used to Double Opt-In, or to kick off a ‘Welcome’ follow up sequence to make them glad they did.