The default Opt-Out in Infusionsoft is a nuclear option. Once that person opts out, their email address is pretty much dead to you from there on out. As you develop different informational campaigns to use with your email marketing, it is a great idea to give your subscribers a chance to let you down easy.
When most people start using Infusionsoft, they generally don't use the Double Opt-In links, thinking the extra step will reduce their list size. When they do start using them because they realize that quality communication is better than quantity communication, they don't realize that you can create as many Double Opt-In Links as they need.
Tracking bounced messages is a good way to monitor the health of your list. You can take the ostrich approach and just ignore them and keep pounding away at your list, but if you keep that up for long, you will begin to be known as a spammer, and your deliverability could suffer. Never fear!
We had a client recently that wanted to apply tags based on the results to a short survey. They were classifying prospects by asking a series of short multiple choice questions. All the answers taken together would determine which one of four categories the prospect fell into, and the client wanted to send
Here is a common situation: You are capturing leads, but in order to maximize the number of signups, you're keeping personal information requested to a bare minimum. So now your list is growing, but all you have is First Name and Email. Sound familiar? There are a number of ways you can address this if
If you're like most email marketers, you want to get a lot of mileage out of each broadcast. You've worked hard and likely spent a fair amount of money to capture those leads, and you don't want to miss out on an opportunity to communicate with them. It is a simple concept, but